FESTIVAL PLACE SHOPPING CENTRE APP

UI/UX, Branding, Art Direction

FESTIVAL PLACE MOBILE
An app for a shopping centre based in Basingstoke UK.  
The Why? 
Festival Place were an established client at the agency I was working for at the time and I had already done their website, so I was charged with creating an app that would sell the shopping centre and it's facilities, but making it more user engaged. 
The How? 
I concentrated on the UX (using Axure) creating the user journey plotting out on paper then, taking these in to wireframes.  After testing the journey I set about creating the UI for the app. Because knowing the brand as I had created the brand guidelines, I set about creating UI patterns that reflected the look and feel of the brand, these were then created in to the icons that I wanted to feel friendly and engaging.
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