Historic project for Dune Shoes

Art Direction, Branding, UI/UX

DUNE CONCEPT
This is a concept that I did for Dune Shoes back in 2014.
The Why? 
I was asked to come up with a concept that would push the brand forward as I had previously worked with Dune on an iPad app with revolutionised the instore journey for sales associates and customers alike.
The How? 
Dune Shoes are known for their amazing photography, for this project I wanted the store to feel like a huge scrolling gallery with an easy navigation with the whole emphasis on the imagery and copy writing and more importantly, user engagement.
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