A concept I did for an independent sports seller back in 2015
The Why? 
After working with the owner on a previous project he came to me with a thought about setting up a website similar to Not on the High Street, but for individual sports shops. 
The How? 
Because the sports industry is one of the most competitive industries, I set about creating a very simple branding for the project, this then followed through to the wireframes.  Because the idea was such a complex selling point, I wanted to concentrate on making the UX and art direction as simple as possible.  I did this the basic three click methodology, so that users didn't get confused, I then followed this simplicity in the UI of the project, so making it as clean and stream lined as possible.
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