Website overhaul of the UX / UI for Huel Ltd
Huel Ltd is a local based brand (Aylesbury) and after looking through their site and trying to digest the amount of information, I set about trying to tidy the site up.
Huel Ltd is all about a lifestyle, when going through the site, I didn't see that much that could be conveyed as a lifestyle brand, it was too word heavy and the wording was repetitive. I started about clearing up the homepage, as I'm a firm believer that the homepage needs only to be a taster to the rest of the site, so I cut back all the information that wasn't relevant and made it more simple for the user to understand.
I followed this practice through the other pages, keeping enough information on there that it would serve as a SEO conductor. I introduced a more image based site that could be easily remedied within the CSS and HTML for Shopify. From making it more image based, I pulled in a different font, this being Gotham Book and Gotham Medium so that it's a fluid platform and easy on the eyes.